About Urban Velocity



Born out of a passion for style and innovation Urban Velocity caters to urban cycling lifestyles. As these exciting global cultures continue to grow and progress, we pride ourselves on bringing customers a range of the latest products from some of the industry’s biggest names. Urban Velocity is independently owned and operated, and we are committed to providing you quality merchandise, that is stylish, functional and competitively priced. We might be a website but we love to meet new people so pop down and visit us at the retail showroom in Northcote, Vic.


Stockists of Cinelli, Bianchi, Troy Lee Designs, Protec, Jamis, NS Bikes, Alex Rims, Focale44, Fuji, Fyxation, GoPro, MKS, Nitto, Pake, Brooks, Kyrptonite and many more. Visit the showroom or shop online.


Seen a product cheaper online or in another store? Let us know and we'll try our best to match it or sweeten the deal even more. By buying from Urban Velocity you can:

  • avoid paying excessive freight/customs duties
  • look forward to receiving your stuff sooner than when purchasing overseas
  • call us anytime with for advice or to ask questions – we’re awake when you are too!
  • know that you are buying genuine quality products from a local authorised retailer, ensuring you get all the benefits of local support and service (including warranty)
  • feel good about supporting a home grown business!



Want to be the first to hear about our latest products and special offers? Sign up here.

Retail Showroom

10/148 Arthurton Rd, Northcote VIC 3070,


Retail Showroom Hours

Monday-Friday – 9am-6pm
Saturday – 10am-5pm
Sunday – Closed
Public holidays – Closed 


**Gift Cards available now - click here**
Business and general enquiries

Email: sales@urbanvelocity.com.au

Phone: +61 3 9481 3213